I’m a creative product marketer with a knack for developing positioning and messaging that connects with users
Full Stack Marketer
An accomplished product marketer, I bring extensive knowledge and passion for the entire product development cycle, from competitive and market research, value proposition development, and segmentation to new launches. I work with companies of all types looking to launch new products, build growth strategies, gain insights into their users, and everything go-to-market.
My Story So Far
As a native of the Bay Area, I’ve been immersed in the tech culture my entire life and have spent my career at the intersection of technology and marketing.
I’ve worked as a consultant, as an advisor, as a mentor, as a founding member of startups, at early/mid/late stage startups, at global brands and everything in between.
I’m fortunate to say over my nearly 20 years in tech marketing, I’ve worn every hat within marketing - Public Relations, Product Marketing, Demand Generation, Digital Marketing, Lifecycle marketing, and more. In addition, I’ve been able to experience working inside organizations of all sizes at different stages where my roles progressed from individual contributor to manager, strategist, and ultimately heads of marketing.
Founding member of the Marketing team responsible for overseeing successful growth from 1 to 100 million over a six-year period.
Professional Career
First product marketing hire at Real Estate technology company. Responsible for creating product marketing department, including establishing launch processes, success metrics, and growing a team.
First marketing lead for high growth Freelance management platform. Worked with the executive team to build out and optimize marketing stack to align with company objectives.
First marketing hire for Y-combinator alumni that provides communication solutions for fast-growing technology companies, including Lyft, and Asana. Established the entire marketing infrastructure, including product positioning, messaging, brand identity, and lead generation process.
Freelance Consultant - Notable Clients include DoorDash
Brought in to support core Dasher (Driver) experience. Responsible for defining and understanding drivers' needs and launching new products and features to support them.